Campaign Performance Scorecard

Comprehensive analysis and insights

Campaign Information

Campaign Name

Summer Sale Promotion 2023

Campaign Type

Social Media

Budget Spent

$12,500

Start Date

June 1, 2023

End Date

June 30, 2023

Duration

30 days

B+

Overall Performance Score

Performance Summary

This campaign achieved 82% of its overall goals, earning a B+ rating. The campaign excelled in click-through rates but fell short on conversion targets.

Impressions

115% of Goal

Clicks

93% of Goal

Conversions

78% of Goal

Goals vs Actual Results

Metric	Goal	Actual	Achievement
Impressions	500,000	575,230	115%
Clicks	25,000	23,150	93%
Conversions	2,500	1,950	78%

Key Performance Indicators (KPIs)

Click-Through Rate (CTR)

4.02%

0.5%

Industry avg: 3.52%

Conversion Rate

8.42%

1.2%

Industry avg: 9.62%

Cost Per Click (CPC)

$0.54

$0.08

Industry avg: $0.62

Cost Per Conversion

$6.41

$0.23

Industry avg: $6.18

Estimated ROI

285%

15%

0% 100% 200% 300% 400%

Campaign Performance Scorecard

Campaign Information

Performance Summary

Goals vs Actual Results

Key Performance Indicators (KPIs)

Campaign Insights

Campaign Strengths

Campaign Performance Scorecard

Campaign Goals

Actual Results

Campaign Timeline