Social Media Content Calendar & Strategy

Instagram Twitter LinkedIn TikTok

Time Frame: Q1 2023 (January - March)

Content Focus: Product Launch & Brand Awareness

Posts Per Week: 5-7

Platform-Specific Strategy

Instagram

Focus on high-quality visuals, product showcases, and behind-the-scenes content. Utilize Stories for daily updates and Reels for product demonstrations.

LinkedIn

Share industry insights, company milestones, and thought leadership content. Engage with relevant industry conversations and highlight team expertise.

Twitter

Quick updates, industry news commentary, and customer interaction. Use threads for product explanations and participate in relevant trending conversations.

TikTok

Create entertaining, authentic content focused on product use cases. Leverage trending sounds and challenges while maintaining brand voice.

Optimal Posting Schedule

Instagram

• Feed Posts: Tue, Thu, Sat (2-3pm)
• Stories: Daily (9am, 1pm, 7pm)
• Reels: Wed, Fri (11am, 6pm)

LinkedIn

• Articles: Tue (9am)
• Updates: Mon, Wed, Thu (11am-1pm)
• Company News: As needed (10am)

Twitter

• Main Posts: Daily (8am, 12pm, 5pm)
• Engagement: Continuous monitoring
• Retweets: 2-3 times daily

TikTok

• New Content: Mon, Wed, Fri (3pm, 8pm)
• Engagement: Daily (6-9pm)
• Duets/Responses: As relevant

Content Calendar

Date	Platform	Content Type	Topic
Jan 3	Instagram	Product Teaser	Coming Soon Announcement
Jan 5	LinkedIn	Article	Industry Trends 2023
Jan 7	Twitter	Poll	Product Feature Preferences
Jan 10	TikTok	Demo	Product Unboxing

Content Ideas & Prompts

Educational Content

• "How our product solves [common industry problem]"
• "3 ways to optimize your workflow with our solution"
• "Industry terms explained: what you need to know"

Behind-the-Scenes

• "Meet the team behind the product"
• "How we designed our latest feature"
• "A day in the life of our product team"

User-Generated Content

• "Share your experience with #OurProductName"
• "How are you using our product? Show us!"
• "Before/after transformation challenges"

Product Highlights

• "Feature spotlight: [Key Feature]"
• "Did you know our product can do this?"
• "Customer success story: [Brief Case Study]"

Caption Templates

Product Launch

✨ BIG NEWS! We're thrilled to introduce [Product Name] - designed to [brief value proposition]. This launch is the result of [time period] of dedicated work to bring you [key benefit].

🔍 What makes it special: [Feature 1], [Feature 2], and [Feature 3]

🚀 Available now at [link]. Questions? Drop them below!

Educational Content

📚 #DidYouKnow: [interesting fact related to industry]

Here's how this impacts your [relevant area] and why it matters:

1️⃣ [Point one]

2️⃣ [Point two]

3️⃣ [Point three]

What's your experience with this? Share below! #IndustryInsights

Social Media Content Planner