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SCRIPT OVERVIEW

Total Duration 5 minutes

Target Audience Digital Marketing Beginners

Tone Educational & Engaging

SCRIPT STRUCTURE WITH TIMESTAMPS

INTRODUCTION (10% of duration)

0:00 - 0:30

Content: Hook, topic introduction, what viewers will learn

Speaking notes and visual suggestions: Start with a striking statistic about digital marketing ROI, show a simple animated chart

MAIN CONTENT - POINT 1

0:30 - 2:00

Key message: Understanding your target audience

Talking points: Demographic research, creating user personas, identifying pain points

Visual suggestions: Show example personas, use infographics to illustrate demographic data

MAIN CONTENT - POINT 2

2:00 - 3:30

Key message: Selecting the right marketing channels

Talking points: Social media platforms, email marketing, content marketing

Visual suggestions: Show platform icons with audience demographics, display comparison chart

MAIN CONTENT - POINT 3

3:30 - 4:00

Key message: Measuring campaign success

Talking points: Key performance indicators, analytics tools, ROI calculation

Visual suggestions: Screen recording of analytics dashboard, simple ROI formula graphic

CONCLUSION (20% of duration)

4:00 - 5:00

Summary of key points: Understanding audience, selecting channels, measuring results

Call to action: Subscribe for more marketing tips, download the free beginner's guide

Closing remarks: Encouragement about getting started with a small campaign

DETAILED SCRIPT

INTRODUCTION (0:00 - 0:30)

"Did you know that businesses earn an average of $42 for every dollar spent on email marketing? Hi there! I'm [Name], and in this video, I'm going to walk you through the basics of digital marketing for beginners. Whether you're just starting your business or looking to expand your online presence, by the end of these 5 minutes, you'll understand how to identify your audience, choose the right marketing channels, and measure your success. Let's dive in!"

MAIN CONTENT - POINT 1 (0:30 - 2:00)

"First things first: you need to understand who you're marketing to. Creating detailed user personas will help you craft messages that resonate with your audience. Start by gathering demographic data like age, location, and income level. Then, dig deeper into psychographics—their interests, pain points, and goals. For example, if you're selling fitness equipment, your persona might be 'Fitness Fiona,' a 35-year-old working professional who wants convenient workout solutions but struggles with time management. By understanding Fiona's specific challenges, you can tailor your marketing to show how your product solves her particular problem..."

MAIN CONTENT - POINT 2 (2:00 - 3:30)

"Now that you know who your audience is, let's talk about where to find them. Not all marketing channels are created equal, and your resources are limited. If you're targeting Gen Z, platforms like TikTok and Instagram should be priorities. For professional services, LinkedIn might be your go-to channel. Email marketing remains incredibly effective across demographics with that impressive ROI we mentioned earlier. Content marketing through blogs and videos helps establish your expertise while improving your search engine rankings..."

MAIN CONTENT - POINT 3 (3:30 - 4:00)

"The final piece of the puzzle is measuring your success. Digital marketing's biggest advantage is its trackability. Key performance indicators or KPIs will vary depending on your goals. For awareness campaigns, look at metrics like impressions and reach. For engagement, track likes, comments, and shares. For sales-focused campaigns, conversion rate and return on ad spend are crucial. Tools like Google Analytics, social media insights, and email platform analytics make this data readily available..."

CONCLUSION (4:00 - 5:00)

"To recap what we've covered: start by understanding your audience through detailed personas, then select the right channels where they spend their time, and always measure your results to continuously improve. Digital marketing doesn't have to be overwhelming—start small with one channel and expand as you see results. If you found this video helpful, hit the subscribe button for more marketing tips for beginners. And don't forget to download our free Digital Marketing Starter Guide—the link is in the description below. Remember, the perfect time to start marketing your business is right now. Thanks for watching!"

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