WhatsApp Campaign Plan

Active Campaign

Generated campaign strategy and tracking plan

Campaign Overview

Campaign Name

Summer Product Launch 2024

Start Date

March 15, 2024

Target Leads

500 leads

UTM Parameters

utm_source=whatsapp&utm_campaign=summer2024

Campaign Notes

Focus on organic reach through existing customer base and referrals. Target tech-savvy millennials interested in sustainable products.

17

Daily Target

125

Weekly Target

500

Total Target

Sample WhatsApp Tracking Link

https://wa.me/1234567890?text=Hi%20interested%20in%20your%20product&utm_source=whatsapp&utm_campaign=summer2024

• All campaign links will include the specified UTM parameters for proper attribution

• Track clicks, conversions, and lead quality through analytics dashboard

Click-through Rate Target: >15%

Conversion Rate Target: >8%

Cost per Lead Target: <$25

Lead Quality Score Target: >7/10

Week 1-2

Setup & Initial Outreach (125 leads)

Week 3-4

Optimization & Scale (250 leads)

Week 4+

Final Push & Analysis (125 leads)