Instagram Ad Targeting Strategy

Generated targeting plan for Fashion & Lifestyle brand

Sustainable Fashion Online Shopping Fashion Trends

#SustainableFashion #EcoFriendly #OOTD

Create lookalikes based on your top 10% purchasers and email subscribers

7-9 PM

Best Posting Time

Stories + Reels

Top Formats

85%

Mobile Usage

2.8M - 3.2M

Potential Reach

Medium

Competition

$0.85 - $1.20

Est. CPC

1.8% - 2.4%

Est. CTR

A/B Testing: Test video vs. carousel ads with lifestyle imagery to determine best performing format for your audience.

Budget Allocation: Allocate 60% to Stories/Reels, 40% to Feed posts for maximum engagement with this demographic.

Creative Content: Use user-generated content and behind-the-scenes footage to build authentic brand connection.

Focus on mobile devices (iOS/Android) with automatic placements enabled for optimal reach and cost efficiency.

Instagram Ad Targeting Planner