Marketing KPI Performance Report

Time Period: Q1 2023 (Jan-Mar)

Performance Summary

KPI	Target	Actual	Status
Website Traffic	50,000	62,345	🟢 Exceeding
Conversion Rate	3.5%	2.8%	🔴 Below Target
Click-Through Rate	4.2%	4.5%	🟢 Exceeding
Cost Per Acquisition	$25.00	$22.75	🟢 Exceeding
Email Open Rate	22%	19%	🔴 Below Target

124.7%

↑ 24.7%

80.0%

↓ 20.0%

107.1%

↑ 7.1%

109.9%

↑ 9.9%

86.4%

↓ 13.6%

• Website Traffic is performing exceptionally well, exceeding the target by 24.7%. This indicates our content marketing and SEO strategies are highly effective.
• Click-Through Rate has improved by 7.1% beyond the target, showing our ad creative and placement strategies are resonating with audiences.
• Cost Per Acquisition is 9.9% better than target, demonstrating improved campaign efficiency and ROI.
• Conversion Rate is underperforming by 20%, suggesting potential issues with landing page effectiveness or value proposition clarity.
• Email Open Rate is 13.6% below target, indicating potential issues with subject lines or email delivery timing.

60%

3 out of 5 KPIs met or exceeded their targets

Performance Rating: Good

Report generated on April 10, 2023 • 10:45 AM