Social Media Engagement Plan

Generated for Instagram • 30-Day Planning Period

Target Audience

Millennials and Gen Z (18-34) interested in fitness, wellness, and sustainable living. Tech-savvy users who engage with lifestyle content and follow health trends.

Optimal Posting Times

• Weekdays: 11:00 AM - 1:00 PM (lunch break engagement)
• Weekends: 9:00 AM - 11:00 AM (morning browsing)
• Additional peak: 7:00 PM - 9:00 PM (evening relaxation)

Schedule Breakdown

Day	Time	Content Type
Monday	12:00 PM	Motivational
Wednesday	11:30 AM	Educational
Friday	8:00 PM	User Spotlight
Saturday	10:00 AM	Product Highlight

Content Ideas

1. "5-minute morning routine for sustainable wellness" carousel post

2. "Before/after transformation" with eco-friendly products

3. Instagram Live Q&A on sustainable fitness practices

4. User-generated content spotlight with branded hashtag

5. "Did you know?" fact series on sustainability impact

6. Ingredient spotlight Reels with quick benefits breakdown

Engagement Strategy

• Respond to comments within 3 hours to boost algorithmic visibility

• Use interactive stickers in Stories (polls, questions, sliders) daily

• Create themed Reels that encourage duets/remixes from followers

• Partner with micro-influencers (10K-50K followers) in your niche

• Host weekly challenges with branded hashtag to generate UGC

Hashtag Recommendations

#SustainableWellness #EcoFitness #GreenLiving #WellnessJourney #HealthyHabits #MindBodyGreen #CleanBeauty #ZeroWasteLife

Content Mix Suggestions

40% Educational

30% Engaging

20% UGC

10% Promo

Educational

Engaging

User-Generated

Promotional

Generated using Social Media Engagement Planner AI • Based on platform best practices