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Executive Summary

This comprehensive leadership development program is designed for a mid-sized team of 12 participants from the Marketing Department. The 8-week program focuses on strategic thinking, communication skills, and team management to prepare emerging leaders for senior positions. Participants will develop practical leadership competencies through a blended learning approach, balancing theoretical knowledge with hands-on application.

Training Overview

Target Audience Analysis

12 mid-level marketing professionals with 3-5 years of experience
Participants with demonstrated potential for leadership roles
Mix of analytical and creative skill backgrounds

Learning Objectives

Develop strategic thinking and decision-making skills
Master effective team communication and conflict resolution
Implement project management methodologies specific to marketing campaigns
Create personal leadership development plans with measurable milestones

Success Metrics

90% attendance and participation rate across all sessions
Minimum score of 85% on leadership competency assessments
Successful completion of team-based capstone project
360° feedback showing improvement in leadership behaviors

Detailed Timeline

Week 1-2: Foundations of Leadership

Leadership theories, self-assessment, communication styles, and emotional intelligence basics. Includes DiSC personality assessment and 1:1 coaching session.

Week 3-4: Team Dynamics & Management

Building high-performing teams, delegation, feedback, conflict resolution, and remote team leadership. Features team simulation exercises and role-playing scenarios.

Week 5-6: Strategic Marketing Leadership

Strategic planning, data-driven decision making, innovation facilitation, and change management. Includes case studies and industry expert guest speakers.

Week 7-8: Capstone Project & Implementation

Applied leadership project work, presentation skills, personal development planning, and leadership vision creation. Culminates with executive presentation and feedback session.

Content Structure

Module	Key Concepts	Practical Exercises
Leadership Fundamentals	Leadership styles, emotional intelligence, personal brand	Leadership style assessment, personal brand statement development
Team Management	Team dynamics, motivation, coaching, delegation	Team simulation, coaching practice sessions
Strategic Decision Making	Analytics, risk assessment, scenario planning	Case studies, decision matrix creation
Capstone Leadership	Integration, application, presentation skills	Marketing leadership project, executive presentation

Resources and Materials

Leadership assessment tools (DiSC, EQ-i 2.0)
Digital workbooks and case studies
Project management software access
Video conferencing platform for virtual sessions
Marketing analytics software for projects

Assessment and Evaluation

Weekly knowledge check quizzes (20%)
Practical leadership assignments (30%)
360° feedback assessment (20%)
Capstone project presentation (30%)

Implementation Guidelines

Facilitators: Senior leadership coach with marketing industry experience and internal mentors from senior management

Venue: Blended format with in-person workshops (conference room) and virtual sessions (Zoom)

Schedule: Weekly 3-hour sessions on Wednesdays (9am-12pm), with additional 1-hour coaching sessions bi-weekly

Follow-up and Reinforcement

Monthly leadership community of practice sessions
Quarterly progress check-ins with mentors
Leadership resource library access for continued learning