PPC Campaign Bid Analysis Results

Comprehensive bid estimates and optimization recommendations for your advertising campaign

Target Keywords

running shoes, athletic footwear, sports sneakers

Monthly Budget

$5,000 USD

Platform

Google Ads

1 Keyword Bid Estimates

Keyword	Bid Range	Expected CPC	Daily Clicks	Difficulty
running shoes	$2.50 - $4.20	$3.35	45-52	High
athletic footwear	$1.80 - $3.10	$2.45	62-68	Medium
sports sneakers	$1.20 - $2.80	$2.00	75-82	Low

2 Budget Allocation

Running Shoes

$2,200

44% of budget

Athletic Footwear

$1,800

36% of budget

Sports Sneakers

$1,000

20% of budget

3 Platform Optimization Tips

Automated Bidding Strategy

Use Target CPA bidding for optimal conversion rates

Ad Scheduling

Peak performance: 6-9 AM and 7-10 PM

Quality Score Focus

Improve landing page relevance and load speed

4 Competition Analysis

Competition Level High

Impact on Campaign

• Higher bid requirements (+40-60%)
• Expected ad position: 2-4
• Cost efficiency: Moderate

5 ROI Projections

3.2%

Expected CVR

$85

Avg Order Value

160

Monthly Conversions

272%

Projected ROAS

6 Action Plan

Week 1-2: Foundation

1 Set up campaign structure

Create ad groups for each keyword theme

2 Implement tracking

Set up conversion tracking and analytics

Week 3-4: Optimization

3 Analyze performance data

Review CTR, CPC, and conversion metrics

4 Adjust bids and budgets

Optimize based on performance insights

PPC Bid Estimator for E-commerce