Meta Ads Lead Generation Cost Estimate

Based on your campaign parameters

Campaign Parameters

Target Leads 500

Industry E-commerce

Audience Size 250,000

Campaign Duration 30 days

1. Cost Breakdown Analysis

Estimated Total Ad Spend $7,250

Expected CPL (Low) $12.50

Expected CPL (Average) $14.50

Expected CPL (High) $16.75

Recommended Daily Budget $241.67

Budget Distribution

2. Industry-Specific Adjustments

Industry CPL Benchmark $15.20

E-commerce average is $13-18

Competition Level High

Q4 typically sees increased costs

Seasonal Factors +12%

Holiday season adjustment

Your industry (E-commerce) typically experiences higher competition during Q4, which may increase costs by 10-15%. The cost estimate accounts for seasonal factors and current market conditions.

3. Audience Size Impact

Metric	Value
Audience Size	250,000
Est. CPL Adjustment	-4.5%
Est. Monthly Reach	72,000
Est. Frequency	2.3x
Competition Density	Medium-High

Audience Impact Analysis

Your audience size of 250,000 is favorable for Meta Ads targeting. Larger audiences typically result in lower CPL due to greater optimization opportunities.

Increasing your audience size may further reduce CPL but could impact relevance.

4. Confidence Interval & Accuracy

Confidence Range ±18%

Scenario	Total Cost
Low Estimate	$5,945
Average Estimate	$7,250
High Estimate	$8,555

Factors Affecting Accuracy

Market competition fluctuations (±8%)
Seasonal changes in customer behavior (±5%)
Ad creative performance variation (±12%)
Meta algorithm updates and policy changes (±7%)

Budget Risk Assessment: Medium - Consider allocating an additional 15% budget buffer for optimal results.

5. Optimization Recommendations

Campaign Structure

Create separate ad sets for different audience segments

Lead Generation Cost Estimator for Meta Ads