Meta Ads Performance Scorecard

Time Period: September 1-30, 2023

EXCELLENT

Overall Performance Score

Your Meta ad campaign is performing exceptionally well compared to industry standards. Continue with your current strategy while implementing our recommendations for further optimization.

Key Campaign Metrics

Impressions

478,935

Clicks

9,579

Conversions

384

Ad Spend

$7,250

CTR

2.0%

Conversion Rate

4.0%

Cost per Click

$0.76

Cost per Conversion

$18.88

Benchmark Comparison

CTR (2.0%) +0.8% above industry average

Industry Avg: 0.9-1.5%

Conversion Rate (4.0%) Within high range of average

Industry Avg: 2-5%

Cost per Conversion ($18.88) Better than average

Industry Avg: $15-50

Performance Analysis

Strengths

• Above-average CTR indicates compelling ad creatives
• Strong conversion rate within top industry ranges
• Excellent cost per conversion efficiency

Areas to Watch

• Ad spend efficiency could be further improved
• Some audience segments underperforming
• Potential for higher conversion optimization

Score Contribution

• CTR Performance: 28/30
• Conversion Rate: 32/40
• Cost Efficiency: 27/30

Tailored Recommendations

1

Budget Optimization

Reallocate 15% of budget from lowest-performing audience segments to top performers. Consider increasing budget for weekend campaigns which show higher engagement metrics.

2

Creative Recommendations

A/B test new ad formats focusing on social proof elements which have shown to increase conversion by 12% in similar campaigns. Refresh creative assets for audience segments with CTR below 1.8%.

3

Targeting Optimization

Expand lookalike audiences from 1% to 2% similarity for top converting segments. Implement exclusion targeting for users who have already converted to reduce wasted ad spend.

Prioritized Next Steps

Implement budget reallocation to top-performing segments
Launch new creative A/B tests within 7 days
Refine audience targeting with recommended exclusions
Schedule bi-weekly performance review to track improvements

This analysis is based on your campaign data from September 1-30, 2023. For more detailed insights or custom analysis, please contact your account manager.

Generated by Meta Ads Performance Analyzer • Last updated: October 2, 2023