Local SEO Audit Report

Business: Sunshine Café Location: Portland, OR Generated: May 15, 2023

OVERALL AUDIT SCORE

72 /100

Your local SEO performance is above average but has room for improvement. Focus on the recommendations below to boost your local visibility.

Website

68/100

GBP

74/100

Local Ranking

76/100

WEBSITE ANALYSIS

Mobile-friendliness

85%

Your site performs well on mobile devices but has minor issues with tap targets and text readability on smaller screens.

Load Speed

62%

Page load time averages 3.8s on mobile. Image optimization and server response time improvements needed.

Local Keyword Usage

45%

Limited usage of local keywords in key page elements. Primary keywords found in only 3/9 recommended locations.

Technical SEO

78%

Good technical foundation with proper indexing and sitemap. Minor issues with duplicate meta descriptions and broken links.

GOOGLE BUSINESS PROFILE EVALUATION

Profile Completeness

82%

Review Rating

4.3

Total Reviews

28

Response Rate

46%

Optimization Opportunities:

Add more high-quality photos of your products/services and establishment
Complete all available service categories and attributes
Improve review response rate (target: 80%+)
Add a complete services menu with prices

LOCAL RANKING POTENTIAL

Keyword Competitiveness

café portland High

breakfast near me Medium

vegan café portland Low

Search Visibility

Citation Analysis

Major Directories 12/15

Industry-Specific 3/8

Local Citations 4/12

NAP consistency issues found on 4 directories. 65% of your citations are accurate and consistent.

STRENGTHS & WEAKNESSES

Key Strengths

Mobile-friendly website design with excellent accessibility
Strong presence on major directory platforms with consistent NAP
Positive review sentiment (92% favorable) indicating good customer satisfaction

Areas for Improvement